Stands are moving from one big screen to several shaped LED surfaces playing in sync. The ServiceNow 'Put AI to Work for People' stand is a clear example.
What you are looking at
The photo shows the ServiceNow stand in an exhibition hall with an exposed roof truss. A curved LED header with the ServiceNow logo hangs above the stand. Below it, two angled LED walls set inside hexagon-shaped frames form a pair of 'wings', both showing 'Put AI to Work for People'.
A smaller hexagonal LED screen with the ServiceNow logo sits at the base in the centre, a narrow vertical LED strip rises between the two wings behind a palm tree, and further LED screens are built into the side walls of the stand.
The trend: shaped screens instead of one rectangle
Instead of one big rectangle, designers now use several LED surfaces in different shapes — hexagons, curves, strips and headers — each placed where it works best. The header is seen from far away, the angled walls face the main aisle and the small screens work at eye level.
- Suspended curved headers for long-distance visibility
- Angled walls that face the busiest aisle
- Hexagon and custom-shaped frames
- Narrow LED strips as design accents
The method: one canvas, many screens
All of those screens are driven as one canvas. The processor maps every surface into a single layout, so the campaign can play across all of them in sync, or each surface can carry its own content — logo on the header, message on the walls, visuals on the strip.
Frames are built to the LED cabinet size so each shape is filled exactly with no cropped modules.
Planning one
Start from the stand design and the busiest viewing angles, then choose which surfaces should be LED. We prepare a pixel map of the whole stand for your content team so everything is produced once, at the right resolution.
